Good communication inside the company is the basis of its operation, remedy for all possible difficul-ties related to the management of employees, is one of the most important management tools, an effective tool. Effective communication management and high persuasive communication skills are among the core and most important tasks of managers. Rhetorics provides an unlimited set of rules, methods, tricks, structures to maxim-ize the potentia! beneflts of a correct, elear, and targeted, persu­asive communication. At the same time knowledge of these principles is a means of minimizing possible problems or overcoming communication barri-ers. Lack of knowledge of the rhetorical rules used to improve communication is one of the most important obstacles to effective group work.