Research objectives and hypothesis/research questions:
The aim of this article is to identify quality criteria in the context of applying selected quality management techniques and technologies, as well as the role of resources, information systems, and IT tools. The IT environment enhances the business potential of modern organizations and supports quality assurance processes for both products and projects. Moreover, the cyberspace environment and available IT systems foster the growth of business potential in contemporary organizations and ensure the quality of implemented business processes.

Research methods:
A critical analysis of scientific publications, industry reports, and other sources related to the research topic, supplemented by partial research in the form of diagnostic surveys based on a predefined set of needs.

Main results:
The IT environment enhances the business potential of modern organizations and supports quality assurance processes for both products and projects. This article presents not only aspects related to the functioning of contemporary organizations and the transformation of their business models but, more importantly, the challenges of evaluating and creating quality through the use of selected IT solutions. Additionally, it highlights various perspectives on quality criteria that determine a company's market success. Furthermore, cyberspace services offer numerous advanced tools that assist in the planning, organizing, coordinating, supervising, monitoring, and controlling of business processes. The article also addresses the threats and opportunities arising from the use of the cyberspace environment, with particular emphasis on the implementation of X-engineering strategies in business practice.

Implications for theory and practice:
The IT environment strengthens the business potential of modern organizations and supports quality assurance processes for both products and projects. The cyberspace environment and available IT systems contribute to the growth of business potential in contemporary organizations and facilitate the quality assurance of implemented business processes. Analyzing diverse perspectives on quality provides a foundation for better understanding its significance in business processes and its impact on market success.