Increasing globalization and the dynamics of the environment makes the competition from the companies operating in the market is more and more difficult. One of the methods of achieving and maintaining a competitive advantage is to create a business model, taking advantage of the innovation. It is important to understand the concept and its key elements, so in the first place was presented different approaches to make definition of the concept of the business model, pointing to its essence and meaning. You will then be presented to a sample template business model – a model Canvas, together with the characteristics of its all components and areas.