This article discusses the importance of digital transformation and cross-departmental collaboration between IT and business units in the age of connected economy. The aim of the article is to highlight the most crucial aspects of IT-business relationship, contributing to the successful realization of organization’s transformation process. The author also provides a roadmap for how companies might undergo a digital
transformation. Well designed and executed digital transformation roadmap will contribute to the establishment of solid IT-business relationship and IT’s strategic role within the company, as well as – above all – to the digital-driven value creation process and in this way to company’s competitive advantage.
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