The strategic imagination is one of the key competences in the strategic management, although
often is ignored. The role of the strategic imagination in management is particularly evident in variable
and uncertain reality. Due to the important role of the media in shaping the opinion of the society, in
this article I attempted to analyze the perception of the strategic imagination on the basis of selected
articles in the daily newspapers. For obvious reasons, this text does not exhaust the subject, but it is the
starting point for his exploration in the future.
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Pędzik P., 2012, Wyszukiwarka PELCRA dla danych NKJP. Narodowy Korpus Języka Polskiego, A. Przepiórkowski, M. Bańko, R. Górski, B. Lewandowska-Tomaszczyk (red.), http://www. nkjp.uni.lodz.pl/index.jsp [27.03.2017].
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