Ancient rhetoric provides knowledge and tools to analyze the tools and techniques used in marketing. This assumption is the working hypothesis of this article. The importance of research on the tools of rhetoric (understood as persuasive communication) used in advertisements is indicated by ancient assumptions concerning the goals and applications of this field of science. The intention of the authors is to check whether these tools allow you to identify what can stand out on the market, observe recipients' reactions to specific stimuli and how to manage the rest of the marketing so that the company has a high position on the market.
REFERENCES(21)
1.
Arystoteles, 1988. Retoryka-poetyka, tłum. H. Podbielski, Wyd. PWN, Warszawa.
Bogołębska, B., Worsowicz, M., 2016. Retoryka i jej zastosowania. Podręcznik dla studentów dziennikarstwa i innych kierunków humanistycznych, Wydawnictwo Uniwersytetu Łódzkiego, Łódź.
Pindel, R., 2003. Nowa retoryka w ujęciu Chaima Perelmana oraz Lucie Olbrechts-Tyteca w kontekście badania tekstu biblijnego, Śląskie Studia Historyczno-Teologiczne, nr 36/2.
Skulska, J., 2018. Akt retoryczny jako forma komunikacji publicznej, Studia Ekonomiczne Wydziału Ekonomii, Uniwersytetu Ekonomicznego w Katowicach, vol. 379, s. 195-210.m j.
We process personal data collected when visiting the website. The function of obtaining information about users and their behavior is carried out by voluntarily entered information in forms and saving cookies in end devices. Data, including cookies, are used to provide services, improve the user experience and to analyze the traffic in accordance with the Privacy policy. Data are also collected and processed by Google Analytics tool (more).
You can change cookies settings in your browser. Restricted use of cookies in the browser configuration may affect some functionalities of the website.