The elaboration is of an illustrative nature based on the analysis of the literature on the subject. The main goal of the article is to try to answer the question whether human resources play an important role in innovative organization management. The paper presents the phases and models of human reso­urce management emphasizing the subjective role of man in the contemporary organization. Specifies the determinants (external and internal) that shape the organization's human resources, considered as its largest capital. An attempt was made to demonstrate how important innovation is, not only an asset, but also a requirement of a competitive organization that is consciously operating in the 21st century eco­nomy. lt is precisely from the pace and scope of the innovative innovations that the future of the modern organization depends. At the same time, regardless of the development of technology and the expansion of technical thought, there is constant change for every person, thought and idea. Hence, effective human resource management becomes crucial for an innovative organization and depends on the proper use of knowledge, skills, attitudes and behaviors of employees. lt is they that encourage the creative work of the creative crew in pursuit of the goals of the company.