Social insurance, and in particular pension insurance, is one of the foundations of social security for people. The sense of trust and certainty or distrust and uncertainty regarding the future in the elderly, influences the citizens’ perception of the social security system before reaching the retirement age. For this reason, it is important that the participants of the social security system – beneficiaries and contribution payers, have knowledge about the system, its basics and principles of functioning, their entitlements and obligations. The purpose of the article is to show the tools of building the image of the institution and at the same time trust in the social security system used by the Social Insurance Institution over the last several years. Information and education activities occupy a special place in this analysis. The research method used includes the analysis of ZUS strategic documents and comparison of the results of independent research on trust towards institutions in Poland. One of the ways to build trust is informative and educational activity. The analysis of activities carried out by ZUS can be a reference point for comparative research on how to build confidence in social security systems in the world.