Territorial marketing of loca I government contributes to meet the expectations and needs of the local community. For this purpose local governments reach, among other things for the promotion of a number of tools that fulfill a number of important functions for the city. Organizing of various events and promoting them among the locals as well the external customers, is a part of a territorial marketing conducted by the city. Marketing is a part of the process of city management, therefore, it is necessery to address the offer to the members of the local community and to the external customers like tourists or visitors. This article presents three events that were organized at the Stadium Energa in Gdansk (formerly PGE Arena) in 2014-2015, and indicates their purposefulness for the tourist promo­tion of the city.