The article presents the issue of a trademark that distinguishes goods and services of the same type that come from different entrepreneurs. Nowadays, the rights to possess trademarks play a great role, becoming the basis for building the company’s image and reputation. In fact, it is a very valuable asset of the company’s property. At the same time, its registration is an important element of the company promotion, considering some of the company’s goods or services provided. After a relatively long period of stabilization concerning the law regulating the issue of trademark protection, recently changes have been made to make easier for entrepreneurs to obtain exclusive rights, thereby adapting the regulation to the requirements of the European Union.