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REVIEW PAPER
Contemporary measures of PR activities
in sport events
1
Uniwersytet Warszawski,, Wydział Dziennikarstwa, Informacji i Bibliologii
Online publication date: 2018-09-24
Publication date: 2018-09-24
NSZ 2018;13(3):43-52
KEYWORDS
TOPICS
ABSTRACT
The aim of considerations is to analyze available measures of PR and to select effective measurement
methods for organizers of mass sports events. The article is based on literature on the subject,
analysis of exsisting data and observation of the biggest polish mass sports events, including Enea Challenge
Poznań. The first part of the article focuses on the complex characteristics of sports events with emphasis
of the importance of the emotional factor. Second part focuses on the analysis of possible public relations
activities in sports events. Then, there are also reflections about preparing a detailed and measurable
communication strategy. In the following parts of this article, there are analysis of available measures of
PR activities and methods with examples of how they can function.
REFERENCES (18)
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2.
Danzey-Bussell L. A., Greenwell T. Ch., Shonk D., 2014, Managing Sport Events, Human Kinetics, Champagin
3.
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4.
Gailily Y., Limor Y., Tamir I., 2015, Sports: Faster, Higher, Stronger, and Public Relations, „Human Affairs” nr 25.
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Hopwood M., Kitchin P., Skinner J., 2010, Sport Public Relations and Communication, Butterworth-Heinemann, Oxford.
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Sporek T., 2007, Sponsoring sportu w warunkach globalizacji. Dylematy i wyzwania, Difin, Warszawa.
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Tworzydło D., 2008, Macierz celów wizerunkowych w procesie oceny efektów public relations, Wydawnictwo Wyższe Szkoły Informatyki i Zarządzania, Rzeszów.
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| eISSN: | 2719-860X |
| ISSN: | 1896-9380 |
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