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ORIGINAL PAPER
The SWOT Plus Method as an Extension of the SWOT Method
1
Politechnika Warszawska, Wydział Inżynierii Produkcji, Instytut Organizacji Systemów Produkcyjnych
Online publication date: 2019-12-30
Publication date: 2019-12-30
NSZ 2019;14(4):111-124
KEYWORDS
SWOT methodSWOT Plus methodcloser environmentfurther environmentstrategy oforganization’s development
TOPICS
ABSTRACT
The aim of the article is to present the SWOT Plus method, which is an extension of the SWOT method. SWOT Plus is a technique for identifying key strengths and weaknesses arising from the organization and, as a next step, confronting these factors with opportunities and threats arising from the closer, as well as the further environment, considered independently. SWOT Plus helps to define conditions of organization’s development.
REFERENCES (5)
1.
Bielski M., Podstawy teorii organizacji i zarządzania, Wydawnictwo C.H.Beck, Warszawa 2004.
2.
Griffin R.W., Podstawy zarządzania organizacjami, Wydawnictwo Naukowe PWN, Warszawa 2017.
4.
Stabryła A., Zarządzanie strategiczne w teorii i praktyce firmy, Wydawnictwo Naukowe PWN, Warszawa 2019.
5.
Thompson A.A., Strickland A.J., Strategic Management Concepts and Cases, R.D. Irwin, Homewood, III., wyd. IV, Boston 1987.
| eISSN: | 2719-860X |
| ISSN: | 1896-9380 |
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