BUILDING TRUST IN THE SHARING ECONOMY ON SOCIAL PLATFORMS

An inventive emerging economic model is currently conquering the worlds market: The sharing economy. It follows the idea of using resources more efficiently by sharing, lending and exchanging economic goods temporarily among strangers and thus it is on the point of changing the consumer behavior towards “sharing instead of owning”. The objective of this paper is to find out which mechanism build trust in sharing platforms. The empirical research has been conducted to examine which mechanisms operate in practice

REFERENCES (14)

DAKHLIA S., DAVILA A., CUMBIE B., Trust, but Verify: The Role of ICTs in the Sharing Economy, [in:] F. Ricciardi, A. Harfouche, Information and Communication Technologies in Organizations and Society, Lecture Notes in Information Systems and Organisation 15, Springer International Publishing, Switzerland, 2016.

Google Scholar

FINLEY K., 2013, Trust in the Sharing Economy: An Exploratory Study, The University of Warwick – Centre for Cultural Policy Studies, No. 09.

Google Scholar

HOFFMAN K., ZAGE D., NITA-TOTARU C., 2009, A survey of attack and defense techniques for reputation systems, ACM Computing Surveys (CSUR), Vol. 42, Issue 1, December 2009, No. 1.

Google Scholar

JØSANG A., ISMAIL R., BOYD C., A survey of trust and reputation systems for online service provision, “Journal Decision Support Systems Archive”, Vol. 43 Issue 2, Amsterdam, 03/2007, p. 618-644.

Google Scholar

PAVLOU P. A., GEFEN D., 2004, Building Effective Online Marketplaces with Institution-Based Trust, “Information Systems Research”, Vol. 15, No. 1, 03/2004, pp. 37-59.

Google Scholar

SCHOLL G., 2012, Rohstoffquelle Abfall. Wie aus Müll Produkte von morgen werden, „Politische Ökologie, oekom”, München, No.129, p. 92f.

Google Scholar

WANG M., WANG T., KANG M., SUN S., 2014, Understanding Perceived Platform Trust And Institutional Risk In Peer-To-Peer Lending Platforms From Cognition-Based And Affect-Based Perspectives, [in:] “PACIS 2014 Proceedings”, (2014), Paper 208

Google Scholar

WILLIAMSON O. E., 1993, Calculativeness, Trust, and Economic Organization, “The Journal of Law and Economics”, No. 36(1), p. 453.

Google Scholar

YAMAGISHI T., 2011, Trust - The Evolutionary Game of Mind and Society, Springer Japan, New York.

Google Scholar

10.

CAMPBELL M., National Study Quantifies the "Sharing Economy" Movement, URL: http://www.prnewswire.com/news..., state: 08.02.2012, [14.05.2016]

Google Scholar

11.

DAMBRINE B., JEROME J., AMBROSE B., User Reputation: Building Trust and Addressing Privacy Issues in the Sharing Economy, URL: https://fpf.org/wp-content/upl..., state: 06/2015, [15.05.2016]

Google Scholar

12.

DÖRR J., GOLDSCHMIDT N., Vom Wert des Teilens, URL: http://www.faz.net/aktuell/wir..., state: 02.01.2016, [30.04.2016]

Google Scholar

13.

THIERER A., KOOPMAN CH., HOBSON A., KUIPER CH., How the Internet, the Sharing Economy, and Reputational Feedback Mechanisms Solve the “Lemons Problem”, URL: http://mercatus.org/sites/defa..., state: 05.2015, [15.05.2016]

Google Scholar

14.

WALSH B., Today’s Smart Choice: Don’t own, URL: http://content.time.com/time/s..., state: 17.03.2011, [30.04.2016]

Google Scholar

For authors

Submit your article

Topics of next issues

Current issue

eISSN:	2719-860X
ISSN:	1896-9380