ORIGINAL PAPER
RECONSTRUCTING THE FUNDAMENTALS OF MANAGEMENT IN THE CONCEPT OF MANAGEMENT 2.0
 
More details
Hide details
1
MILITARY UNIVERSITY OF TECHNOLOGY, CYBERNETICS DEPARTMENT
Online publication date: 2015-12-18
Publication date: 2015-12-18
 
NSZ 2015;10(1):11–18
 
KEYWORDS
TOPICS
ABSTRACT
In this paper the current situation of the management 2.0 concept is analyzed. The key tenets of this concept are being considered and shortly defined. The main purpose and question is the matter of forming the fundamentals of „management 2.0” in the context of current problems in management practice. „The management 2.0” is being treated as an innovative concept of management, created mainly (but not solely) as a response to the development of IT technologies, especially the 2.0 Internet version. How adequate is this concept today? Does it exist in management practice? Studies of the literature on the matter, including the recent statements given by the concept creators especially Gary Hamel’s, leads to the conclusion that the term „Management 2.0” is rarely mentioned. That being said, this term is not yet replaced by the idea of „Management 3.0”, which hasn’t been created, or by any other versions marked with respect to the popular classification of internet programs evolution. Does this mean that the concept has ceased to exist? Or maybe it did not become popular enough? Have there been new concepts created which took the place of „the new newest thing” on the market of management in theory and practice? One thing is without a doubt – this is a very profitable market, with a high level of competitive struggle and pressure on new „products” (Micklethwait, Wooldridge, 1996). According to Wall Street Journal, Gary Hamel is ranked today as #1 influential business thinker. That is why this paper is based mostly on his last published books, blogs and interviews. Especially so called „moonshots” are considered, because they seems to be fundamentals of management 2.0. − G. Hamel presents them in that manner. Generally speaking, it may be interesting and attractive idea of reconstructing the fundamentals of management, more adequate to the digital economy conditions.
 
REFERENCES (26)
1.
Bogdanienko J., Piotrowski W., 2013 (ed.), Zarządzanie. Tradycja i nowoczesność, PWE, Warszawa.
 
2.
Gonciarski W., 2013, Zarządzanie 2.0 jako radykalna i przełomowa innowacja, in: W. Gonciarski, U. Ornarowicz (ed.), Współczesne zarządzanie: różnorodność problemów i sposobów ich rozwiązywania, WAT, Warszawa.
 
3.
Gonciarski W., Zarządzanie 2.0 – przyczyny powstania i główne założenia, in: Z. Dworzecki, B. Nogalski, 2011 (ed.), Przełomy w zarządzaniu. Kontekst strategiczny, TNOiK, Toruń.
 
4.
Hamel G., 2012a, What matters now, Jossey-Bass, San Francisco.
 
5.
Hamel G., Breen G., 2008, Zarządzanie jutra, Harvard Business School Press.
 
6.
Johns T., Gratton L.G., 2013, Trzecia fala pracy wirtualnej, “Harvard Business Review Polska”, lipiec – sierpień.
 
7.
Kane G., Fichman R., Gallager J., Glaser J., 2010, Budowanie społeczności 2.0, “Harvard Business Review Polska”, grudzień.
 
8.
Koźmiński A.K., 2011, Tożsamość nauki o zarządzaniu, in: W. Kieżun (ed.), Krytycznie i twórczo o zarządzaniu, Warszawa.
 
9.
Malone T., Laubacher R., Johns T., 2012, Era hiperspecjalizacji, “Harvard Business Review Polska”, lipiec-sierpień.
 
10.
McAfee A., 2011, Firma 2.0. Sukces dzięki nowym narzędziom internetowym, Oficyna Wolters Kluwer Business, Warszawa.
 
11.
Micklethwait J., Wooldridge A., 1996, The Witch Doctors. Making Sense of the Management Gurus, Ed. Times Books, New York.
 
12.
Sirota D., Mischkind L.A., Meltzer M.I., 2005 (ed.), The Enthusiastic Employee. How Companies Profit by Giving Workers What They Want, Wharton School Publishing, New Jersey.
 
13.
Świątkowski M., 2011, General Managers Involvement in Human Resources Management, „Nowoczesne Systemy Zarządzania”, WAT, Warszawa.
 
14.
Świątkowski M., 2013, Zarządzanie pracą 2.0, „Nowoczesne Systemy Zarządzania”, WAT, Warszawa.
 
15.
Watson T., 2001, W poszukiwaniu doskonałego zarządzania, PWN, Warszawa.
 
16.
Hamel G., 2011a, Reinventing the Technology of Human Accomplishment,YouTube,20.05.https://www.youtube.com/watch?... (15.06.2015).
 
17.
Hamel G., 2011b, Reinventing management, YouTube, https://www.youtube.com/watch?... (18.06.2015).
 
18.
Hamel G., 2012b, G. Hamel on what matters now, YouTube, https://www.youtube.com/watch?... (15.06.2015).
 
19.
Hamel G., 2013, The Hierarchy of Human Capability, YouTube, https://www.youtube.com/watch?... (11.07.2015).
 
20.
Hamel G., 2014a, Reinventing management at the Mashup: Architecture & Ideology,http://www.managementexchange.... (10.07.2015).
 
21.
Hamel G., 2014b, Bureaucracy Must Die, „Harvard Business Review”, https://hbr.org/2014/11/bureau... (10.07.2015).
 
22.
Hamel G., 2014 c, Hack management, YouTube, https://www.youtube.com/watch?....
 
23.
Hamel G., 2014d, Hacking management − reinventing the technology of human accomplishment, YouTube, https://www.youtube.com/watch?... (11.07.2015).
 
24.
Hamel G., Tennant N., 2015a, The 5 requirement of a Truly Innovative Company, https://hbr.org/2015/04/the-5-... (11.07.2015).
 
25.
Hamel G., 2015b, The Heart of Innovation, http://www.garyhamel.com/blog/... (15.07.2015).
 
26.
Straub R., 2014, Introduction to the 6th Global Drucker Forum, Vienna, http://www.druckerforum.org/ (12.07.2015).
 
eISSN:2719-860X
ISSN:1896-9380